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Canadian men will soon smell better than ever

Posted by Miriam Lamey on October 8, 2009 in Health & Beauty

The women of Canada are not the only ones who participate in personal grooming. In fact, many men enjoy wearing cologne or aftershave because they enjoy having a distinct smell.

For Canadian men who like a touch of class in their lives, Brioni are launching their latest cologne for men on October 14 in London, England. This high end company specialize in made-to-order clothing, high-end footwear and sportswear. The new cologne will be Brioni's first since 1958.

Brian Ferry of the 1970s band, Roxy Music, will be appearing at the launch party. There is no word yet if he is to perform, but it seems he will be present just as a distinguished guest.

Brioni CEO, Andrea Perrone, explains why Ferry was invited to the cologne launch. He is “a style icon and favours bespoke clothing,” she said - ideals that are in line with the clothier.

The new cologne follows in the Brioni tradition and is said to be along the lines of its other brand - the “Good Luck” fragrance that was popular among the elite in the 1950s. ADNFCR-2437-ID-19400799-ADNFCR
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