ShopToIt.ca Launches Canada’s First Mobile Shopping Application

Posted by Geneviève Turgeon on December 20, 2010 in Christmas, Computers, Electronics

PRESS RELEASE

Source: Shop To It Inc on Monday, December 20th, 2010, 10:00am EST

CALGARY, December 20 – Shop To It Inc., announces the launch of ShopToIt Mobile. This groundbreaking new app for iPhone and iPod Touch is the first of its kind in Canada, offering deal-savvy Canadians the ability to compare online and in-store prices, locate deals, find and map local stores, and share content with their friends via Facebook and Twitter, right from their mobile devices.

“Canadians are no strangers to cross-border shopping, yet all studies show that although we may use the internet for sourcing and researching products, 84% of Canadian online shoppers prefer to purchase in a local store. ShopToIt Mobile combines the best of both worlds putting real time comparison of online and offline prices, and local store information at your fingertips,” says Scott Sanderson, co-founder of Canada's largest bilingual online shopping network. “Now Canadians can get the instant gratification we want while supporting Canadian retailers.”

Brendan Duddridge, CTO and head developer on the project adds, “Its been an exciting challenge getting this app off the ground. I've already experienced more than $100 in savings on my Christmas shopping in local stores, while testing the app's scanning and price comparison features. I hope Canadian shoppers will download it, if only for the benefit of price matching from retailers.”

Whether a shopper is weighing their options on the latest 3-D TV, or on the hunt for the must-have shoe of the season, ShopToIt Mobile will match them with offers from online retailers, as well as local stores near them where they can conveniently complete the purchase. Fully bilingual, ShopToIt Mobile quickly and efficiently pulls information from a database of over 6.5 million products, and maps the shopper to thousands of local and online retailers. Features include:

• Daily deals: conveniently see the best daily deals in your area
• Never over-pay again: scan and compare prices from other retailers
• Share content with your social network
• Find sales, get directions to local stores, and so much more!

ShopToIt Mobile is free to download from the iTunes store, or visit shoptoit.ca/iphone for details on the robust functionality of Canada's first comparison shopping app. About Shop To It Inc.: ShopToIt.ca is Canada's largest bilingual shopping engine. Leading online shopping in Canada since 2004, ShopToIt.ca boasts over 6.5 million products from over 550 trusted retailers. Categories span Beauty, Home and Garden, Fashion, Computers, Electronics, Auto, and more.

CONTACT: Scott Sanderson / Co-Founder & VP Sales and Marketing, Shop To It Inc. scott@shoptoit.ca 1-403-836-6806